WP Tool
About us

A WhatsApp platform that's on your side

We built a WhatsApp automation platform around the things most platforms get wrong.

Start free Talk to us
Our mission

Make WhatsApp simple to run a business on

WhatsApp is where your customers already are. Our job is to make the business side of it clear, compliant and easy to see.

Clear pricing

One platform fee, with Meta's messaging cost shown as its own line. You always know what you're paying for.

Compliance as a real feature

Opt-in consent, verification and Meta's policies handled inside the product, not left as a policy footnote.

Account health, made visible

Rate limits and quality ratings made visible, so you can see why something failed and fix it.

Our story

Why we built this

WhatsApp is where your customers already are, but running a business on it means dealing with Meta's approval process, rate limits, and quality ratings, often with little visibility into why something failed. On top of that, the platforms built to help with this have a track record of confusing billing, hard-to-leave subscriptions, and support that goes quiet after you sign up.

We built this platform to fix that: clear pricing, compliance handled as a real feature rather than a policy footnote, and account-health information you can actually see and act on, not just messaging tools bolted onto a confusing back office.

What businesses run into

  • Meta's approval process, rate limits and quality ratings
  • Little visibility into why something failed
  • Confusing billing
  • Hard-to-leave subscriptions
  • Support that goes quiet after you sign up

What we built instead

  • Clear pricing, with every charge explained
  • Compliance handled as a real feature
  • Account-health information you can see and act on
  • Cancellation in one click
  • A team that stays on your side after sign-up
What we value

What we believe

The principles behind every decision we make about the product, pricing and support.

Transparency by default

Every invoice shows our platform fee and Meta's message cost as two separate lines. If we can't explain a charge in one sentence, we don't charge it.

Compliance isn't an afterthought

Opt-in consent logging, data retention rules, and Meta's verification requirements are built into the product from day one, not bolted on after a policy complaint.

We show the account-health metric that matters

Your WhatsApp quality rating decides whether you keep sending. We surface it prominently instead of burying it, because a platform that hides bad news isn't on your side.

Cancellation is one click

No retention call, no support ticket required to leave. If the product is worth staying for, that's what should keep you, not friction.

How we work

How we build the product

A few habits that keep us focused on what actually helps you.

  1. Step 01

    Start from the real problem

    We build around what gets in the way of running a business on WhatsApp, not around a feature checklist.

  2. Step 02

    Build it in, not bolt it on

    Consent, verification and account health are part of the product from the start, so you don't have to work around them.

  3. Step 03

    Explain every charge

    Pricing should fit in a sentence. Our fee and Meta's cost stay separate, so there are no surprises on your invoice.

  4. Step 04

    Earn the next month

    No lock-in and no friction to leave. We'd rather keep improving the product than make it hard to go.

Explore

See what we've built

Take a closer look at the platform, our pricing and our guides.

Get started

Ready to try a platform that's on your side?

Clear pricing, compliance built in and account health you can actually see.

Start free Talk to us