Meta reviews every template in one of three categories. Here is what a well-formed template looks like in each, and how to get yours approved.
Hi {{1}}, our weekend sale is live. Take {{2}} off everything until Sunday night.
Offers, launches, cart reminders and re-engagement. Needs marketing opt-in and is charged on every delivery.
Approval tip: Give customers an easy way out, such as a Stop promotions button, and use realistic sample values for every variable.
Your order has shipped
Hi {{1}}, order #{{2}} is on its way and should arrive by {{3}}.
Your Store
10:24Order updates, appointment reminders and account alerts tied to something the customer already did.
Approval tip: Keep it purely transactional. Adding a discount or promotion turns a utility template into marketing.
{{1}} is your verification code. For your security, do not share this code.
This code expires in 10 minutes.
10:24One-time passcodes for login and verification. Meta provides the wording, you add the code.
Approval tip: Authentication templates use Meta's fixed text. Only the code, the expiry note and the button are yours to set.
Every template has a body. Headers, footers and buttons are optional extras that make messages clearer and easier to act on.
Hi {{1}}, the {{2}} you liked is back in stock. Order today for delivery by {{3}}.
Reply STOP to opt out
10:24A short title, or an image, video or document. It makes the message recognizable at a glance.
The main message. Variables like {{1}} are filled in with real values, such as a name or order number, each time you send.
A line of small grey text, often used for your business name or opt-out instructions.
Quick replies, or call-to-action buttons that open a website, start a call or copy a code.
Most rejections come down to a few avoidable mistakes. Check these before you send a template for review.
Match the category to the purpose of the message. A discount inside an order update makes it marketing, not utility.
Give every variable a believable example, like a real-looking name and order number, so reviewers understand the message.
Surround variables with clear text. Avoid starting or ending the body with a variable, or placing variables side by side.
Remove spelling mistakes, misleading claims and anything that breaks WhatsApp's commerce or business policies.
Clear answers to the most common questions about WP Tool, the WhatsApp Business API, billing and support.
Guides and features that help you send approved templates with confidence.
Our template manager shows the exact rejection reason and lets you edit and resubmit without starting over.