Pricing

Simple, transparent pricing

One subscription for the platform. Meta's messaging cost is always shown separately, never bundled, never a surprise.

14-day free trial
No credit card required
No API setup fee
Cancel anytime

Starter

For small businesses getting started

₹799/mo

Per month, billed annually

Start free

1 WhatsApp number
Up to 1,000 contacts
2 team seats
Broadcast campaigns
Shared team inbox
Keyword & business-hours automation
Basic analytics & quality rating monitor

Growth

Enterprise

For high-volume, multi-number teams

Custom

Tailored to your volume and numbers

Talk to sales

Everything in Growth
Multiple WhatsApp numbers
Unlimited contacts & seats
AI-assisted automation
Dedicated support & SLA
Custom integrations

Prices shown are placeholders for planning purposes, final pricing to be confirmed.

How billing works

Two lines on every invoice

Every invoice shows two lines: Platform fee (what you pay us) and Meta's message cost (what WhatsApp charges per delivered message, passed through at cost). No markup, no confusion about where your money is going.

Line 1

Platform fee

What you pay us.

Covers the platform, inbox, automation, analytics and support
A fixed subscription, billed on the monthly or annual cycle you choose
Cancel anytime from your account settings

Line 2

Meta's message cost

What WhatsApp charges, passed through at cost.

Set by Meta based on WhatsApp's own pricing
Depends on the message category and your customer's country
No markup, and never bundled into the platform fee

How it looks on your invoice

Two lines, always. No confusion about where your money is going.

Compare plans

Find the plan that fits your team

Every feature, side by side. Start small and upgrade as your contacts, seats and numbers grow.

StarterGrowthEnterprise

Limits

WhatsApp numbers
Starter: 1Growth: 1Enterprise: Multiple
Contacts
Starter: Up to 1,000Growth: Up to 10,000Enterprise: Unlimited
Team seats
Starter: 2Growth: 5Enterprise: Unlimited

Messaging and inbox

Broadcast campaigns
Starter: IncludedGrowth: IncludedEnterprise: Included
Shared team inbox
Starter: IncludedGrowth: IncludedEnterprise: Included
Contact segmentation
Starter: Not includedGrowth: IncludedEnterprise: Included
Template A/B testing
Starter: Not includedGrowth: IncludedEnterprise: Included
Round-robin assignment & canned responses
Starter: Not includedGrowth: IncludedEnterprise: Included

Automation

Keyword & business-hours automation
Starter: IncludedGrowth: IncludedEnterprise: Included
AI-assisted automation
Starter: Not includedGrowth: Not includedEnterprise: Included
Custom integrations
Starter: Not includedGrowth: Not includedEnterprise: Included

Analytics

Basic analytics & quality rating monitor
Starter: IncludedGrowth: IncludedEnterprise: Included
Agent performance & campaign ROI analytics
Starter: Not includedGrowth: IncludedEnterprise: Included

Billing and support

Meta's message cost shown as its own line
Starter: IncludedGrowth: IncludedEnterprise: Included
Self-serve cancellation
Starter: IncludedGrowth: IncludedEnterprise: Included
Dedicated support & SLA
Starter: Not includedGrowth: Not includedEnterprise: Included

Feature comparison across plans
Features	StarterMost popular	GrowthMost popular	EnterpriseMost popular
Limits
WhatsApp numbers	1	1	Multiple
Contacts	Up to 1,000	Up to 10,000	Unlimited
Team seats	2	5	Unlimited
Messaging and inbox
Broadcast campaigns	Included	Included	Included
Shared team inbox	Included	Included	Included
Contact segmentation	Not included	Included	Included
Template A/B testing	Not included	Included	Included
Round-robin assignment & canned responses	Not included	Included	Included
Automation
Keyword & business-hours automation	Included	Included	Included
AI-assisted automation	Not included	Not included	Included
Custom integrations	Not included	Not included	Included
Analytics
Basic analytics & quality rating monitor	Included	Included	Included
Agent performance & campaign ROI analytics	Not included	Included	Included
Billing and support
Meta's message cost shown as its own line	Included	Included	Included
Self-serve cancellation	Included	Included	Included
Dedicated support & SLA	Not included	Not included	Included

On every plan

Included, whichever plan you choose

The basics that make WhatsApp safe and predictable to run a business on.

Official WhatsApp Business API

Every plan runs on the official API, so your messaging stays compliant with Meta's rules and your number stays safe.

No API setup fee

There's no setup or procurement fee for getting API access through us. You pay your plan and Meta's messaging charges, nothing else.

Itemized invoices

Our platform fee and Meta's message cost always appear as two separate lines, never bundled into one number.

14-day free trial

Explore every core feature with no credit card required before you pick a plan.

Quality rating monitor

See your WhatsApp quality rating and messaging tier on every plan, so you always know where your account stands.

Self-serve cancellation

Cancel from your account settings. No email, no ticket, no retention call.

Frequently asked questions

Everything you need to know before you get started

Clear answers to the most common questions about WP Tool, the WhatsApp Business API, billing and support.

What's the difference between the platform fee and Meta's message cost?

Your subscription covers the platform, inbox, automation, analytics, and support. Meta charges separately for each delivered template message based on WhatsApp's own pricing, and we pass that through at cost, shown as its own line on every invoice. We never bundle the two into one confusing number.

Can I cancel anytime?

Yes. Every plan includes self-serve cancellation from your account settings, no email, no ticket, no retention call.

What happens if I go over my plan's contact or seat limit?

We'll notify you before you hit the limit so you can upgrade with no interruption to sending or your inbox.

Is there a refund policy?

Yes, see our Refund Policy for full details.

How does monthly vs annual billing work?

Choose the cycle that suits you. Annual billing works out to roughly 20% less per month than paying monthly. Use the toggle above the plans to compare both.

Can I try it before I pay?

Yes. Start a 14-day free trial with no credit card required and explore every core feature before you pick a plan.

Do I pay anything to get WhatsApp Business API access?

No. There's no setup or procurement fee for getting the API through us. You only pay your plan subscription and Meta's messaging charges.

What affects Meta's message cost?

Meta sets the rate, and it depends on the message category (marketing, utility or authentication) and your customer's country. Replies within a customer-initiated service window are free.

Are the prices on this page final?

Not yet. Prices shown are placeholders for planning purposes, final pricing to be confirmed.

What does the Enterprise plan include?

Everything in Growth, plus multiple WhatsApp numbers, unlimited contacts and seats, AI-assisted automation, dedicated support with an SLA and custom integrations. Talk to our sales team for a quote.

Still have a question about pricing? Talk to our team

Get started

Start sending with pricing you can explain

Try every core feature free for 14 days. No credit card required, and cancel anytime.

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