WP Tool
Industries

WhatsApp for E-commerce & D2C

Recover carts, confirm orders, and cut down 'where's my order' support tickets.

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Use cases

How online stores and D2C brands use WhatsApp

Automate the messages your customers wait for, on the app they already check all day.

Abandoned cart recovery

Send a WhatsApp nudge when a customer leaves items in their cart, with a direct link back to checkout.

Order & shipping updates

Confirm orders and share shipping status automatically, so customers stop emailing support to ask where their order is.

Back-in-stock alerts

Opted-in customers get notified the moment a sold-out product is back.

See it in action

Messages you can automate

Approved templates, buttons and quick replies that move each customer to the next step.

  • Order confirmation and COD verification

    Confirm every order the moment it is placed and ask cash-on-delivery buyers to confirm with one tap before you ship.

  • Offers and sale launches

    Broadcast new drops, festive sales and coupon codes to opted-in customers, segmented by past purchases.

  • Reviews and reorders

    Ask for a rating after delivery and remind customers to reorder consumables when they are likely to run out.

How it works

From setup to your first automated message

No developers needed. Connect your number, set up your flows and let WP Tool handle the rest.

  1. Step 01

    Connect your number

    Get approved for the WhatsApp Business API with guided onboarding and Meta verification.

  2. Step 02

    Link your store

    Connect Shopify, WooCommerce or your own backend through webhooks to sync orders and carts.

  3. Step 03

    Pick your templates

    Choose ready-made templates for cart recovery, order updates and restock alerts, then submit them for approval.

  4. Step 04

    Turn on automations

    Set triggers and timing once. Messages go out automatically as orders, carts and shipments change.

Benefits

Why online stores and D2C brands choose WP Tool

Everything you need to run WhatsApp at scale, from one dashboard.

One inbox for every order question

Your support team replies from a shared inbox with the customer's order context, instead of juggling phones.

Payment links in the chat

Share payment links for pending or COD orders so customers can pay without leaving WhatsApp.

Product catalogs

Show products and collections inside the conversation, so browsing and buying happen in one place.

Segments that stay current

Tag customers by purchase history, location or interest and target each campaign to the right group.

Returns and exchanges

Let customers start a return or exchange by chat and keep them updated until the refund is processed.

Opt-in compliance built in

Record opt-ins and honour opt-outs automatically, so promotional messages only reach people who asked for them.

Free tool

Get started free with our Chat Widget Generator

Add a WhatsApp chat button to your store in minutes, so shoppers can ask about sizes, stock or delivery before they buy.

Open the Chat Widget Generator See all free tools
Frequently asked questions

Everything you need to know before you get started

Clear answers to the most common questions about WP Tool, the WhatsApp Business API, billing and support.

Can I send abandoned cart messages from Shopify or WooCommerce?
Yes. Connect your store and WP Tool can trigger a WhatsApp message when a checkout is left incomplete, with a link back to the cart. You choose the delay and the template.
Do customers need to opt in before I message them?
Yes. WhatsApp requires opt-in before you send business-initiated messages. You can collect it at checkout, on your website chat widget or through a Click-to-WhatsApp ad.
Can I send order and shipping updates automatically?
Yes. Order confirmations, dispatch notices and delivery updates can be sent automatically from your store or shipping partner data using approved utility templates.
Will promotional broadcasts affect my number's quality rating?
Quality depends on how customers respond. Sending relevant offers to opted-in, segmented audiences and making opt-out easy helps keep your rating healthy. WP Tool shows your rating in the dashboard.
Can my support team handle order questions in the same place?
Yes. Replies land in a shared team inbox where agents can be assigned chats, add notes and see earlier messages with each customer.
Can customers pay for orders inside WhatsApp?
Yes. You can share payment links from Razorpay and other gateways in a message, so customers can pay for pending or cash on delivery orders without leaving the chat.
Explore other industries

See how other teams use WhatsApp

Browse use cases from businesses in other industries.

Get started

Turn carts and orders into WhatsApp conversations

Recover more checkouts, answer order questions faster and bring customers back with offers they actually read.

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