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Messaging

Templates, the 24-hour customer service window and messaging limits.

Why was my template rejected?
Meta rejects templates for vague wording, missing sample values, or policy violations. Your template status page shows the rejection reason, so you can edit and resubmit right there with no need to start over. Our template guides show well-formed examples for each category.

In-depth guides

Learn the rules before you scale

Step-by-step articles on pricing, messaging limits and automation from our blog.

Pricing & billing

WhatsApp Business API pricing explained: how per-message billing works

Learn how WhatsApp Business API per-message pricing works, which messages are free, how categories and countries change the cost, and how to lower your bill.

6 min read

WhatsApp marketing

Abandoned cart recovery on WhatsApp: a step-by-step playbook for online stores

Win back lost sales with WhatsApp abandoned cart messages. Opt-in, timing, template examples, follow-up sequence and the metrics that show it is working.

6 min read



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